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Outbrain and Tabula are platforms that integrate marketing articles on major content sites in Israel under the tabs “more headlines”, “may be of interest to you” or “additional articles that may interest you”.
The articles are apart of the content articles of the main website (for example, on the Ynet website), and are formulated as interesting articles in the guise of neutral articles, and attract the readers to further interest, clicking on the links within the article and leaving details.
For this reason, the users who leave details are warm leads who have read the content and want to know more.
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